Denise Lawson, Senior Associate
Denise Lawson has more than 20 years of professional experience in management consulting, business strategy, and creating and delivering innovative solutions for a wide range of clients in the government, healthcare, education, commercial, and non-profit sectors. She brings to QIP a strong background in information architecture, data strategy, data analysis, data visualization, instructional design, eLearning, user-centered design, performance improvement, competency modeling, learner variability, and workforce planning.
At QIP, Denise often leads projects that engage stakeholders representing different perspectives in a co-design process to create solutions that meet client needs. Denise takes a data-driven approach, starting by asking the right questions to uncover the true nature of the challenges faced and as a result, create more effective solutions. Denise has also been leading efforts related to data sharing and standards to support innovation in postsecondary outcomes data use and skills-based hiring and advancement. She has also led the development of eLearning courses on data visualization and data literacy.
In addition to the work she does for QIP, Denise has served as an adjunct faculty member in the master’s in public policy program at Carnegie Mellon University’s Heinz College since 2012. She advises postgraduate student teams performing real world projects in the government and non-profit sectors.
Denise is a PMP-certified project manager with an MBA from the University of Edinburgh, and a BS in Psychology from Georgetown University. She spent close to 15 years at Booz Allen Hamilton where she led client engagements in the following functional areas: eLearning, strategic communications, information architecture, data strategy, data analysis, web/mobile application development, business process redesign, performance improvement, competency modeling, occupational analysis, and workforce planning. Following her career at Booz Allen, Denise was the Senior Vice President of Strategy at a start-up technology company where she provided strategic direction on product and service offerings as well established a healthcare business segment.
“As the workplace and educational landscapes continue to evolve, the future success of organizations often depends on their ability to effectively use data to make decisions. At QIP, we can help organizations collect and use data and communicate insights and findings in an ethical way.”